By Chuck Martin
Not everyone has a virtual voice assistant — but those who do tend to be happy with them.
Even if consumers don’t yet own a smart speaker, familiarity with such products — especially Amazon and Google devices — is high, based on a new study.
Amazon Alexa and Google Assistant have the highest satisfaction levels among mobile users, each with an 85% satisfaction rating, followed by Siri and Bixby at 78% and Microsoft’s Cortana at 77%.
The study comprised a survey of 2,500 mobile users 13 to 64 years old conducted by Magid.
As a note to how well smart speakers are being received, of the 85% of consumers satisfied with Amazon Alexa and Google Assistant, the majority (52%) were “very satisfied.”
As found in other studies, virtual assistants are being used for a range of things, including looking up things on the internet (51%), listening to music (48%), getting weather information (46%) and setting a timer (35%).
Familiarity with smart speakers is high, with 94% being at least a little familiar with Amazon Echo and Alexa devices, 90% with Google Home and 66% with HomePod, the latest of the group to market.
Smart speaker usage varies, with 31% of Amazon device owners using their speaker at least a few times a week, Google Home owners 25% and Apple HomePod 18%.
In addition to voice assistance, consumers tend to like their smart speakers. Amazon Echo leads with 84% satisfaction level, followed by Apple (80%) and Google (73%).
As further testament to customer satisfaction, 62% of Amazon Echo users plan to purchase another one, along with 68% of Google Home users. And this is even before the holiday shopping season.
