By Chuck Martin
Visa and the International Olympics Committee have introduced a set of new payment methods for Olympics fans globally.
The payment experiences include remote, mobile ticket purchasing, in-seat ordering and new ways to pay at retail, including making a purchase from a television.
The new payment methods were introduced at a media event in Beijing, where Visa showed blueprints, including dynamic imaging of remote digital ticket purchase, biometric authentication for stadium entry, streamlined retail shopping and in-home couch commerce using augmented reality.
Visa has been the exclusive payment sponsor of the Olympic games for more than 30 years and the payment company recently renewed its partnership with the Olympics Committee through 2032.
“There has been no better payment technology partner historically and there is no better payment technology partner for the future we are building together,” stated Thomas Bach, president of the International Olympic Committee in the joint announcement.
