By Chuck Martin
Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many benchmarks along the way.
We receive mobile commerce research, studies and reports almost daily, from a wide range of sources.
Some come from independent research companies, some come from technology suppliers and some come from various combinations.
I thought it might be interesting to compile in one place an aggregate set of data points, at least from a percentage standpoint, to see a broader snapshot of the state of mobile today.
So here’s my compilation of various percentages around mobile, all from recent research, with the research source at the end of each.
3% — Retailers today that have technology that can identify customers when they walk in the door, Boston Retail Partners
9% — Smartphone owners who have purchased clothing via mobile, Harris Poll
12% — Online purchasing globally done on a tablet, GlobalWebIndex
22% — Online physical goods transactions executed on tablets by 2019, Juniper Research
22% — Web payment transactions globally occurring on a mobile device, Adyen
24% — Would never leave home without their smartphone, Reputation Leaders
26% — Online purchasing globally done on a phone, GlobalWebIndex
32% — Consumers using mobile wallets, Thrive Analytics
33% — U.S. shoppers annoyed at waiting for someone to be available to take their payment, Reputation Leaders
36% — Shoppers who search for coupons on their mobile device, G/O Digital
37% — Pay at a store by tapping device on a payment reader using NFC, Nielsen
37% — Smartphone owners who plan to use their device to research products, National Retail Federation
37% — Online store visits that come from mobile devices, Custora
42% — Luxury hotel brands that do not offer maps via their U.S. mobile site, L2
45% — Smartphone owners who pay for goods and services at a store by presenting a barcode or QR code on their phone screen, Nielsen
52% — Grocery shoppers drawn back to a store by the in-store experience, PwC
54% — Online share of mobile orders that come via iPhone, Custora
65% — Increase in U.K. mobile online sales this year, eMarketer
67% — Grocery shoppers drawn to stores by competitive pricing, PWC
68% — Increase in orders via smartphone since last year, BrandingBrand
75% — Retailers that plan to implement technology to identify customers when they walk in the door within the next five years, Boston Retail Partners
78% — Consumers aware of mobile wallets, Thrive Analytics
81% — Travelers accessing directions and maps from their smartphones, L2
91% — Consumers who identify their smartphone as the easiest to use in-store device, G/O Digital
95% — Retailers that list custom engagement as one of their top three initiatives, Boston Retail Partners
110% — Annual increase in smartphone revenue growth, BrandingBrand
150% — Mobile payments growth rate over five years, BI Intelligence
So there’s mobile by the percentages. Which stats, if any, caught your eye?
One week from today, all the topics around mobile commerce will be discussed at the MediaPost OMMA mCommerce conference in New York on Aug. 7. Check out the agenda where you also can register to attend. Come say hello.
Chuck Martin is Editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk column. He is the author of “Mobile Influence,” “The Third Screen,” and “The Smartphone Handbook.” He is CEO of Mobile Future Institute. Chuck Martin is a frequent Mobile Keynote Speaker and Mobile Marketing Speaker internationally. He also addresses Social Media in Mobile.
