A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are […]
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Social Goes Mobile
Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points […]
Continue readingHow Businesses Can Use 2D Barcodes
In 1974, at a Marsh’s Supermarket in Troy, Ohio, a 10-pack of Wrigley’s Juicy Fruit gum was run through a hand-made laser scanner, for a […]
Continue readingMobile Marketing On the Go
With roughly a third of mobile phones in the U.S. now being smartphones, patterns are emerging of how usage of those phones is evolving. With […]
Continue readingBook Publishers Ready for 2D Barcodes?
Book publishers are on the verge of having the potential to be creative with 2D barcodes. I had the opportunity to spend time with some […]
Continue readingSo Many Apps, So Little Time
Ever feel like you have app overload? Think you’ve downloaded too many mobile apps and wish you could delete them all and start over again? […]
Continue readingSmartphone Conversion Continues
The trend of the move to smartphones in the U.S. continues with penetration now reaching 30 percent, based on the latest research from comScore. The […]
Continue readingThe Power of the Mobile Barcode Scan
Walking through Sears recently I happened to come across a couple looking at a Kitchen Aid mixer, with the price of $199 prominently posted. The […]
Continue readingLocation-Based Marketing Takes a Step Forward
Location based marketing is finally going more mainstream. With the AT&T and Placecast announced deal to provide special offers called ShopAlerts to consumers through their […]
Continue readingYour Customers Are Going Mobile
We’re in the midst of yet another technological revolution slated to be bigger than that of the TV or PC and marketers will be faced […]
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Books by Chuck Martin
