Using 2D barcodes only to send someone to a Web site is finally becoming a thing of the past. More interestingly, the follow-on actions after […]
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Mobile Shopping Behaviors Still A Moving Target This Holiday
With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales […]
Continue readingTasti D-Lite: Give Customer Check-Ins Their Just Desserts
There is little doubt of the importance of location awareness in a world gone mobile. As digitally enabled customers walk around car dealerships, shopping malls […]
Continue readingShowrooming All Along The Way
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when […]
Continue readingThere’s a Category For That App
With continually improving technology and an arsenal of a million or so apps, smartphones can be made to perform almost any task. Phones can do […]
Continue readingLiving In The 50 Percent Mobile Club
Mobile is living in the land of the half stats. Half stats are when the numbers hit around 50 percent, or half, of a given […]
Continue readingStop & Shop & Scan: Grocery Retailer Gets Mobile Proactive
It’s understandable that a consumer might use in-store mobile barcode scanning to save money on a big-ticket item. The customer can scan an item, quickly […]
Continue readingBattle Of The ETA: GPS Vs. Android Vs. iPhone
How well can a mobile phone estimate when you’ll arrive somewhere? As a long-time user of location tracking, it always bothered me that my car […]
Continue readingPeople Systems vs. Technology Systems
When it comes to mobile price-checking, there are two systems that need to be in place. One deals with technology and the other involves people. […]
Continue readingMobile Payments vs. Payments While Mobile
There’s been a lot of talk for a long time about mobile payments. Generally, however, the discussions focus on the actual paying of something on […]
Continue readingA Mid-Year Review of the Growing Numbers in Mobile
As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingRetail Ready For Reverse Showrooming?
Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile. The […]
Continue readingHow Mobile Drives Some to the Next Level
Some things simply work better on mobile. There are two types of digital platforms around mobile, those that are known as pure play and those […]
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Books by Chuck Martin
