Maybe some mobile technologies have to be invisible to be fully effective. At a forum earlier this week, several of the major NFC (Near Field […]
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Global Mobile Gets In Sync
Not too long ago, there were relatively large variations among global markets, but mobile is now getting in sync around the world. When QR codes […]
Continue readingMaking the Tablet Mobile
While handheld mobile devices now come in all shapes and sizes, tablets generally have fallen into the category of wireless devices — but not necessarily […]
Continue readingSubsidized By The Non-Mobile Shopper
Not everyone used mobile or tablets to shop during Black Friday weekend. As all the weekend and post-weekend research shows, mobile was clearly a significant […]
Continue readingApps For The Moment
With an app for just about every activity, the age of the micro-app raises the question of whether having an app for everything will affect […]
Continue readingTargeting Customers To Influence Intent
Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing intent. Foursquare recently added ratings to locations […]
Continue readingApartment Renting With Apps – And A Little Luck
Following the lead of many other consumer activities, apartment hunting has gone on-demand mobile, which sometimes can be a very good thing. The time frame […]
Continue readingIs There Anything We Won’t Buy On Mobile?
I shared some interesting stats this week from someone in the loan business that got me thinking about to what degree consumers would actually buy […]
Continue readingCoupon Redemption Comes Home
Coupons and offers in the world of mobile continue to find their way, looking for the paths of least consumer resistance. Established offers have included […]
Continue readingMobile Shopping This Holiday
After the last holiday shopping season, some agencies and brands were surprised at what happened. Some saw unexpected patterns of mobile and tablet usage, both […]
Continue readingThe Shifting Dynamics Of Shopping With Mobile
Mobile is causing some of the roles of buyers and sellers to evolve, with each gaining new responsibilities in the shopping process. During simpler times, […]
Continue readingSMBs Along The Mobile Trail
Small and medium-sized businesses (SMBs) are marching along the mobile path. Last year SMBs were dabbling in mobile apps and Web sites in search of […]
Continue readingIn Mobile, It Could Be The Little Things That Count
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost’s OMMA Mobile conference in New York […]
Continue readingBankers Chase Mobile In Latin America
Mobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America […]
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Books by Chuck Martin
