For mobile shoppers, a simple search may not be enough. The news story today about mobile searching points out that most searches are done from home. This […]
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SXSW and the Focus on “Me”
One of the themes we heard repeatedly by ad industry executives we interviewed at SXSW Interactive over the weekend was the focus on me. Not technically […]
Continue readingSXSW Thoughts from Industry Leaders
Over the course of SXSW Interactive, we interviewed more than two dozen ad industry executives from within all areas of their organizations. While these video interviews can […]
Continue readingMobile Payments in Search of Customers at SXSW
We didn’t have to go far in our search for mobile commerce at SXSW over the last few days. Concession stands throughout the massive Austin […]
Continue readingThe SXSW Oreo Moment?
It was suggested during OMMA at SXSW Interactive that “Oreo Moment” would be the most commonly heard phrase from the stage over the course of […]
Continue readingLive at SXSW: The Grumpy Cat
A few days ago, after MediaPost’s OMMA Mobile and Social events at SXSWi, I rode up the elevator at the AT&T Conference Center with a […]
Continue readingGore vs. Porn vs. Muppets
Conference programmers can never be challenged for skipping an interesting juxtaposition of keynote speakers at SXSW. Dueling afternoon keynotes were held by AL Gore, who packed […]
Continue readingMobile, Social Take the Stage at SXSW
At an absolutely packed house at OMMA Mobile at SXSW Interactive in Austin today, attendees at the Austin event heard a wealth of insights from […]
Continue readingGoogle Suggests Eliminating Friction to Advance Commerce
Maybe eliminating a little friction along the way can advance mobile commerce, or at least lose fewer people in the course of a transaction. At […]
Continue readingTablets Trump Smartphones Yet Again
There’s been a bit of recent research pointing to the significant role of tablets in mobile commerce. At the MediaPost Mobile Insider Summit in Florida […]
Continue readingIn Search of Mobile Commerce at SXSW
As I prepare to head to the annual SXSW Interactive extravaganza, I’ve been perusing the program looking for more indicators of mobile commerce trends. At […]
Continue readingThe Flow of the Mobile App Money
While much of the recent research has been pointing to the impact of mobile websites on shopping behavior, the mobile app keeps marching on in […]
Continue readingThe Splits in Mobile Commerce
Looks like we’re getting to another halfway point in mobile. After finally passing the halfway mark for smartphone penetration in numerous markets including the U.S., […]
Continue readingApps, Reviews & Mobile Strategy
The latest look at the success of retailers’ apps in the eyes of their customers raises some interesting issues. The study (see story below) wasn’t […]
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Books by Chuck Martin
