By Chuck Martin The mobile impact on retail may be coming down to the big guys and the little guys. Three pieces of recent research […]
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Pssst! Buy This! No, Buy This! (That Ad Is ‘Speaking’ to You)
Are mobile shoppers about to hear from their phones as they shop? Voice pioneer Nuance Communications today introduced a new mobile advertising format that lets […]
Continue readingThe Mobile Nudge: Gently Edging the Customer On
It may be the small incentives via mobile that drive consumers to spend more at retail. There are the big deals, like a half-off-the-price sale, […]
Continue readingThe $1,000 App: When Your App Can’t Do It All
Even though some apps are extremely targeted, there are times that a business needs to go outside to supplement what they offer. The recent announcement […]
Continue readingThe Numbers Around Mobile Commerce
Coming to the end of the first quarter of the year, as hard to believe as that is, I thought it time to take a […]
Continue readingGreat Deals Drive Mobile Consumers
Everybody likes a great deal. The Starbucks offer through Groupon last week highlighted this. The daily-deal company offered a $10 gift card to Starbucks for […]
Continue readingMobile & the Transformation of the Role of the Cashier
As more retailers arm their sales associates with mobile technology to assist with in-aisle shopping, I have to wonder about the future role of the […]
Continue readingMobile Payments Backed by Credit Cards? Not So Much
The mobile payments space, especially around mobile wallets, continues to get interesting. Two separate pieces of news today give yet another indication of the complexities […]
Continue readingIs There a Limit to Mobile Self-Service?
Mobile self-service is advancing in the mass market. With Walmart’s announcement this week that it is expanding its ‘Scan & Go’ program from 70 to […]
Continue readingThe Customer Role in Teaching Mobile to Salespeople
Some of the sales training around mobile commerce at retail is coming from the customer. Today’s Fast Company story about the challenges of Starbucks effectively […]
Continue readingThe Hidden Influence of Mobile at Retail
Research continues to mount painting a sharpening picture of the evolving role of mobile in the shopping process and it appears that much of the […]
Continue readingThe Road to Motion Commerce
Mobile commerce has the potential to become more physical. As technology evolves and more motion capabilities are included in smartphones and tablets, innovators no doubt […]
Continue readingBehind the Numbers of Mobile Payments at SXSW
Some of the numbers around mobile payments at SXSW initially struck me as a bit low. LevelUp barcode readers for mobile payments were set up […]
Continue readingOn the Collection & Use of Mobile Data
A few days ago in this column, I wrote about the ‘focus on me’ as one of the themes that came through many of the discussions at […]
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Books by Chuck Martin
