By Chuck Martin When it comes to mobile commerce, small businesses sometimes can benefit from bigger back-end technologies. I recently caught up with the person […]
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Consumer Loyalty Programs & the Mobile App
By Chuck Martin Mobile apps relating to loyalty programs may give retailers an edge over showrooming. Deep inside a new study analyzing how brands connect […]
Continue readingThe Road Ahead for Mobile Payments
By Chuck Martin There obviously are multiple issues around the mobile payments, many dealing with consumer adoption. Last night, I got to participate in a […]
Continue readingAll Commerce Signs Point Up for Group of Retailers
By Chuck Martin Though we wrote about the 10% world of mobile commerce yesterday, it doesn’t mean commerce isn’t growing in some substantial ways. A new report […]
Continue readingThe 10% World of Mobile Commerce; Running in Easy Mode
By Chuck Martin Samsung’s hot, new Galaxy S4 has a feature that in many ways mirrors the mobile commerce marketplace. It’s called Easy Mode and when […]
Continue readingAugmented Reality & the Move to the World of Flat Surfaces
Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased […]
Continue readingCoupons & the Gradual Migration to Mobile
By Chuck Martin Those mobile coupons keep coming, mainly because they work. Going through a new study by BI Intelligence confirms what various other research […]
Continue readingMobile Payments: Converting One Person at a Time
By Chuck Martin Inch by inch, various aspects of mobile payments are moving forward. Just over the last few days, a series of small, individual […]
Continue readingSmall Business & the Mirror of the Mobile Consumer
By Chuck Martin The small business market is looking more like the mobile consumer marketplace every day. The latest survey results from an AT&T small […]
Continue readingMobile Security &. the Convenience Factor
By Chuck Martin The convenience factor may be a hidden, driving force behind mobile commerce. A new study relating to security strikes me as at […]
Continue readingLoyalty Programs & the Small, Vending Machine Mobile Payment
By Chuck Martin Loyalty programs around small-ticket items may push mobile payments along. Big retailers and brands have long used loyalty programs to entice and […]
Continue readingThe Tablet vs. Smartphone Shopping Revolution
By Chuck Martin Retailers may want to be a bit careful about how to deal with the alleged tablet commerce revolution. Two new studies point […]
Continue readingTravelers Expect More from Mobile on the Road
By Chuck Martin What does it take to cause someone to stop using a commerce app? Some people may download an app they heard about […]
Continue readingMobile Commerce Meets the Mobile Moms
By Chuck Martin Many moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device […]
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