By Chuck Martin Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart’s recent introduction of the […]
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Beacons: Coming to a Mannequin Near You
By Chuck Martin Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the […]
Continue reading89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through […]
Continue readingBig Money Chases $516 Billion Mobile Commerce Revenue
By Chuck Martin With lots of money passing through mobile commerce, there’s also a large amount behind the scenes flowing into it. I’m talking about […]
Continue readingMobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingMobile Shoppers & the Act of Beaconing
By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
Continue readingBeacons Score: Results Start to Come In
By Chuck Martin Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon […]
Continue readingOMMA mCommerce Today: Questions for the Mobile Shopping Revolution
By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
Continue readingMobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
By Chuck Martin Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out […]
Continue readingMobile Deals for Those Who Want Them
By Chuck Martin Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment […]
Continue readingMobile Commerce: A Big Year Later for Beacons, Payments, Agencies
By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
Continue readingThe Many Numbers Behind Mobile Commerce
By Chuck Martin With all the research studies swirling about mobile commerce these days, there’s no shortage of numbers. Taken together, some of these numbers […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
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Books by Chuck Martin
