By Chuck Martin The Internet of Things is about connections. While much of the IoT focus has been around how smart or networked objects will […]
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The Connected Home: 700 Million Smart Appliances Coming
By Chuck Martin The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million ‘white-goods’ […]
Continue readingGoogle Launches Eddystone, a New Open Beacon Standard
By Chuck Martin Google just gave beaconing around the world a big boost. A new open way for Bluetooth Low Energy (BLE) beacons to communicate […]
Continue readingSoftcard Mobile Payments Closing, Shutting Down Accounts
By Chuck Martin Softcard, the failed mobile payments venture of Verizon, AT&T and T-Mobile, is officially calling it quits. The email notice that Softcard is […]
Continue readingCES Innovations & Not Ignoring the Smartphone
By Chuck Martin Mobile commerce doesn’t operate in a vacuum. After attending numerous sessions during the official Press Day of CES, held before the opening […]
Continue readingBeaconing on Tap for Retailers to Reach Holiday Shoppers
By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has […]
Continue readingSears Lets Mobile Shoppers Return, Exchange Items from Their Car
By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a […]
Continue readingSubway & the Full Menu of Mobile Payment Options
By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to […]
Continue reading4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue readingTargeted Mobile Shopping Ads Starting to Hit Home
By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
Continue reading54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the […]
Continue readingMobile Shopping & the Age Factor
By Chuck Martin Mobile shopping may not have any great age barriers. It turns out that older shoppers are comfortable using their phones to shop, […]
Continue readingApple Dives into the World of Mobile Payments
By Chuck Martin Mobile payments are starting to get serious. Besides some larger iPhones and cool new watches, Apple’s major foray into mobile payments yesterday […]
Continue readingMobile Retail Passes the 50% Point, Tops Desktop
Chuck Martin Mobile is finally beating the desktop for shopping at retailer websites. We’ve seen this coming for some time in a monthly mobile tracking […]
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Books by Chuck Martin
