By Chuck Martin There’s still a great distance between the somewhat smart car of today and the driverless car of the future. But the relationship […]
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40 Million Cars Connected To The Internet; 64% Want It
By Chuck Martin For the past few years, connected cars have been a big deal at the annual CES show in Las Vegas and it […]
Continue readingWhy Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home
By Chuck Martin While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies […]
Continue readingWearables & Leading to the Marketing Messaging
By Chuck Martin Wearable computing is going more mass market. We’re not talking just about smart watches or fitness trackers, but actual clothing that’s being […]
Continue readingRetailers’ Top Department for IoT Benefit: 55% Say Customer Service
By Chuck Martin Many retailers see the promise of the Internet of Things as learning more about shopping behaviors and quickly meeting consumer demand. The […]
Continue reading89% See IoT Impacting Customer Engagement ‘Very Significantly’
By Chuck Martin When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally […]
Continue readingAdvertising in the Self-Driving Car
By Chuck Martin Published reports indicate that Apple is working on building a self-driving car and even looking for a location near San Francisco to […]
Continue readingBeacons: Advertising vs. Data Collection
By Chuck Martin Beacons are hardly the biggest thing in the Internet of Things but they continually are one of the most talked about. Part […]
Continue reading75% Would Skip Stores that Use Facial Recognition for Marketing
By Chuck Martin There may be a million or so beacons in the marketplace but that doesn’t mean consumers have any idea about what they […]
Continue readingMarketing And The Consumer Targeted IoT Development
By Chuck Martin Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing […]
Continue readingThe Connected Home: 700 Million Smart Appliances Coming
By Chuck Martin The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million ‘white-goods’ […]
Continue readingThe Internet of Innovation: ‘Smart’ Umbrellas to Body Fat Measurement
By Chuck Martin Wandering the massive halls of CES International, the annual Las Vegas mega-show for all things consumer electronics two years ago, there were […]
Continue readingIoT at Retail: Up to $1 Trillion Impact
By Chuck Martin There have been numerous estimates on the potential size or value of the IoT marketplace, generally measured in the trillions of dollars. […]
Continue reading78% of Businesses Aware of IoT, 27% Have Projects Going
By Chuck Martin They may not be aware of all the coming implications, but top execs around the world have at least heard of IoT. […]
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Books by Chuck Martin
