By Chuck Martin In a study that came out this week, researchers noted the difference in time spent making a purchase by mobile devices compared […]
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Mobile Commerce & the Attack on the Cash Register
By Chuck Martin If nothing else is happening relating to mobile payments, the trusty old cash register is under a full-blown assault. Just within the […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingMobile Wallet
It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. There of course is industry-darling Square, which you can […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
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The Legacy of SMS & MMS Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red […]
Continue readingThe Legacy of SMS & MMS
Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another […]
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The Smartphone: It’s Personal Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered […]
Continue readingThe Smartphone: It’s Personal
Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one […]
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Some Really Young Smartphone Users Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
Continue reading30 Percent Off in 30 Seconds
We recently dropped in to a Foot Locker at a mall to pick up some socks. We selected the package and I pulled out my […]
Continue readingThe Future of Mobile Video?
About a week or so ago I was speaking with someone about a large, empty building Apple was sitting on in North Carolina. We were […]
Continue readingWill People Watch Live TV on a Mobile Phone?
So now along comes Dyle, from a consortium of a dozen major broadcast groups with the intent of delivering live television to mobile devices. A similar service […]
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Books by Chuck Martin
