By Chuck Martin If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people […]
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Mobile Shoppers & Getting a Better Deal Elsewhere
By Chuck Martin While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that […]
Continue readingSmartphone Shoppers Taking Charge at Retail Websites
By Chuck Martin Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone […]
Continue readingThe Mobile Consumer Journey: the View from London
By Chuck Martin Mobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and […]
Continue readingMobile Payments Scorecard: Expectations Up, Still a Ways to Go
By Chuck Martin With a regular barrage of mobile payments stats of all types, it can be bit refreshing to look at the broader picture […]
Continue readingMobile Shopping: A Global Snapshot
By Chuck Martin Mobile shopping has no real geographical boundaries since people everywhere like to shop. Now a new report highlighting some of the mobile […]
Continue readingMobile Payments May Be Taking Flight
By Chuck Martin The idea of mobile payments being up in the air could be taking on a whole new meaning. Many airlines appear to […]
Continue readingSmartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a […]
Continue readingRetailers & Dealing with the Web of Mobile
By Chuck Martin As mobile commerce continues to pick up steam, more analysis of the details of that activity continues to emerge. In the latest […]
Continue readingMobile Payments: Moving Beyond Starbucks
By Chuck Martin During the recent Starbucks annual meeting, CEO Howard Schultz introduced enhanced features to its highly used app, such as the ability to […]
Continue readingMobile Shoppers & On-the-Fly Search
By Chuck Martin Real-time mobile shopping just may drive more consumers to click on ads after searching. It’s no surprise that more people are using […]
Continue readingMobile Payments on the Fast Food Menu
By Chuck Martin The advancement and adoption of mobile payments is picking up steam, at least at locations where millions of people eat. In the […]
Continue readingWhat They’re Saying about Mobile Payments
By Chuck Martin While the issue of mobile payments is far from settled, there are plenty of entities vested in helping determine where it ends […]
Continue readingQR Codes: Moving Beyond the Scan
By Chuck Martin QR codes got somewhat of a bad rap early on. It wasn’t that the two-dimensional codes couldn’t be easily read with a […]
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Books by Chuck Martin
