By Chuck Martin When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to […]
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Paying by Mobile: Travel Leads the Charge
By Chuck Martin While mobile payments aren’t yet in the masses, they do seem to be inching along in various areas. For the first quarter […]
Continue readingMobile Shopping & the Growth of Power Users
By Chuck Martin I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact […]
Continue readingMobile Shopping Technologies & the Challenge of Consumer Adoption
By Chuck Martin The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do […]
Continue readingLocation Targeting Improves; Next Up, the Messaging
By Chuck Martin As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with […]
Continue readingMeasuring Mobile Shopping: All Pointing Up
By Chuck Martin Mobile shopping is getting bigger faster, even if it still doesn’t appear to dominate the purchasing landscape. The latest eMarketer report on […]
Continue readingConsumers Look for Banks with Mobile
By Chuck Martin While the activities of banks have been steering them into aspects of mobile commerce for some time, it may have looked like […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingForcing vs. Facilitating Mobile Commerce
By Chuck Martin Having a bit of time to kill while traveling through London’s Heathrow Airport yesterday, I stumbled across what might be an interesting […]
Continue reading$508 Billion Moving Through Mobile
By Chuck Martin Discussions of mobile payments are everywhere. Now comes a new report projecting just how big that market will be this year, and […]
Continue readingMobile Payments: Coming to a Store Near You
By Chuck Martin Everyone seems to want to get in on the mobile payments action. While credit card companies continue to expand their various joint […]
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Books by Chuck Martin
