By Chuck Martin In online commerce, there’s browsing and then there’s buying. We’ve seen from numerous studies that consumers use multiple devices to research what […]
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Commerce Growth: Desktop, 10%; Mobile, 47%
By Chuck Martin Commerce is up and commerce is really up, depending on where it’s done. Desktop-based ecommerce increased a little while mobile commerce is […]
Continue readingThe Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingBack-to-School Shoppers & Real-Time Deals
By Chuck Martin With back-to-school shopping in full swing, there’s a flood of new research analyzing the impact and influence of mobile devices on all […]
Continue readingMobile Shoppers & 15-Mile Deal Limit
By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
Continue readingMobile Commerce Sales: The March to $59 Billion This Year
By Chuck Martin Many of the leading online retailers are reaping the rewards of mobile commerce. The top 366 U.S. retailers will hit mobile commerce […]
Continue readingWalmart & Teaching the Masses to Scan
By Chuck Martin Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart’s recent introduction of the […]
Continue readingBeacons: Coming to a Mannequin Near You
By Chuck Martin Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the […]
Continue reading89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through […]
Continue readingBig Money Chases $516 Billion Mobile Commerce Revenue
By Chuck Martin With lots of money passing through mobile commerce, there’s also a large amount behind the scenes flowing into it. I’m talking about […]
Continue readingMobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingMobile Shoppers & the Act of Beaconing
By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
Continue readingBeacons Score: Results Start to Come In
By Chuck Martin Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon […]
Continue readingOMMA mCommerce Today: Questions for the Mobile Shopping Revolution
By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
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Books by Chuck Martin
