By Chuck Martin While the numbers and percentages involving the Internet of Things are large, they are nothing compared to the dollars involved. Now that […]
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The Road To Self-Driving Cars: But First, Traffic And Weather
By Chuck Martin There’s still a great distance between the somewhat smart car of today and the driverless car of the future. But the relationship […]
Continue readingMarketing In The New IoT Land Of Automation
By Chuck Martin The Internet of Things is going to make more things automatic. It’s not the actual things that will become automatic, but rather […]
Continue readingIslands Of The Internet Of Everything Unite At CES
By Chuck Martin One of the key insights from CES this year is that the pieces of The Internet of Things are starting to be […]
Continue readingPenn Jillette At CES: Tipping The Scales For Smart Objects
By Chuck Martin Before a so-called smart product takes off, it first has to get noticed. At CES this week, with thousands of companies exhibiting […]
Continue readingCES Product Introductions Highlight The Blurring Of The Lines
By Chuck Martin Some of the innovations unveiled at CES this year show that The Internet of Things is causing some of the lines to […]
Continue readingThe Pre-CES Report: Increases In Smart Homes, Wearables, Smart TVs, Drones
By Chuck Martin It appears the tremendous growth of The Internet of Things is driving the consumer technology industry to record-setting growth. Consumer technology retail […]
Continue readingCES Meets The Internet Of Things; Many Consumers Ready
By Chuck Martin CES International this year could easily be mistaken for a mega show about The Internet of Things. Over the last two annual […]
Continue reading40 Million Cars Connected To The Internet; 64% Want It
By Chuck Martin For the past few years, connected cars have been a big deal at the annual CES show in Las Vegas and it […]
Continue readingWhy Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home
By Chuck Martin While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies […]
Continue readingWearables & Leading to the Marketing Messaging
By Chuck Martin Wearable computing is going more mass market. We’re not talking just about smart watches or fitness trackers, but actual clothing that’s being […]
Continue reading89% See IoT Impacting Customer Engagement ‘Very Significantly’
By Chuck Martin When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally […]
Continue readingAdvertising in the Self-Driving Car
By Chuck Martin Published reports indicate that Apple is working on building a self-driving car and even looking for a location near San Francisco to […]
Continue readingBeacons: Advertising vs. Data Collection
By Chuck Martin Beacons are hardly the biggest thing in the Internet of Things but they continually are one of the most talked about. Part […]
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Books by Chuck Martin
