Early adopters of IoT technology can be both demanding and forgiving around smart home technologies. Those consumers are eager and able to figure out customized […]
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The Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
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Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points […]
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Books by Chuck Martin
