By Chuck Martin Maybe mobile shoppers need some instant gratification to incent their purchasing while in stores. A reader of The Mobile Coupon App that Didn’t […]
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The Mobile Coupon App That Didn’t Make It
By Chuck Martin As in any growth market, not all mobile commerce innovations will make it over time, no matter how innovative or well-intentioned. One […]
Continue readingMobile Commerce Blanketing the World
By Chuck Martin It seems like almost every day there’s yet another bit of news relating to mobile commerce from all corners of the world. […]
Continue readingMobile Payments a 2-Sided Coin
By Chuck Martin The large-scale adoption of mobile payments faces customer sat issues on two fronts. Any mobile payments discussion generally involves the issue of […]
Continue readingUnder the Radar in Mobile Shopping
By Chuck Martin A shopping trip over the weekend reminded me yet again of the small and sometimes unseen influences around mobile commerce. Facing a […]
Continue readingThe Challenge of Mobile Payments at Small Merchants
By Chuck Martin For anyone looking to small businesses to be a key driver of mobile payments there’s good news and bad news. The good […]
Continue readingSmartphone, Tablet Shoppers Still Want a Deal
By Chuck Martin Coupons and deals keep hanging in as a driver of mobile commerce. Digging into the recent UPS Pulse of the Online Shopper […]
Continue readingMobile Commerce & the World of Car Dealers
By Chuck Martin Mobile commerce is seeping into all corners of shopping, no matter the product size or price. After I addressed a group of […]
Continue readingThe Mobile Shopping Life Cycle
By Chuck Martin Over the last many months, I’ve been researching and writing a new book about the mobile commerce revolution and the dramatic shift […]
Continue readingMobile Ticketing & the Value Add
By Chuck Martin Replacements for relatively routine activities could be the drivers for some aspects of mobile commerce. A new study around mobile ticketing projects […]
Continue readingUsing Mobile to Help Consumers Buy In-Store
What is the ultimate role of the mobile device in the hands of sales associates? For the last several days I’ve been pondering the recent […]
Continue readingThe ‘Surprising’ Forecast for Mobile Payments & NFC
By Chuck Martin Whenever projections are made, it often becomes news when the projections are either exceeded or fall short. This phenomenon is often magnified […]
Continue readingMobile Commerce & the Challenges at Stores
By Chuck Martin Many retailers are in the driver’s seat for mobile commerce, but some of them may not yet realize it. Mobile shoppers are […]
Continue readingTablets & Smartphones on the Path to Purchase
By Chuck Martin For mobile commerce, the tablet is getting bigger even as it becomes physically smaller. The wireless device seems to be edging front […]
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Books by Chuck Martin
