The verdict is still out in terms of what kinds of interactions mobile shoppers will ultimately experience in stores, but new ideas keep coming. For […]
Continue readingAuthor: Net Future Institute
Snowed-in & Mobile Shopping
It looks like a good day in the northeast for some mobile couch commerce. With snow pinning many consumers into their homes, I have to […]
Continue readingMobile Payments: The How vs. the Who
With a steady stream of announcements about the introduction or updating of various mobile payment methods, I have to wonder if it will end up […]
Continue readingThe Great Digital Wallet Gap: Awareness & Usage
The distance between creating mobile wallet technology and people using digital wallets looks like one big information gap. That is, most people are not aware […]
Continue readingTaking Mobile On The Road
Mobile is having an increasing effect on travel, as it creeps into large and small facets of life on the road. Since I travel quite […]
Continue readingThe Global Phenomenon of Mobile Commerce
With the growth of mobile being an obvious global phenomenon, it may be commerce that ultimately hits the sweet spot. I’ve noticed a larger-than-usual amount […]
Continue readingTargeting the Mobile Shopper: What’s Creepy, Part 2?
A few days ago in this space, I wrote about targeting the mobile shopper and raised the issue of what is creepy. Based on a lot of […]
Continue readingOne Device, So Many Ways to Pay
Mobile payments, or the idea of paying using your mobile phone, seem to be providing an increasingly scattered choice of options for customers. I just […]
Continue readingTargeting the Mobile Shopper: What’s Creepy?
As more consumers use their smartphones and tablets while they shop, more marketers are going to try to reach them to help influence what they […]
Continue readingSellers Reaching Directly to Mobile Shoppers
I continue to be amazed at how many people are not involved in mobile commerce. Not from an industry perspective, but from a pure, individual […]
Continue readingThe Hidden Influence of mCommerce
It’s a common tenet in mobile circles that there’s a lot of money in mobile, though where the money is seen can be determined by […]
Continue readingMobile Brains Reaching Mobile Brains
The sophistication and complexity of getting the best and most effective ads to the mobile consumer bring to light a few issues, from different ends […]
Continue readingMobile Startups Compete for Brand Limelight
Every so often, a company aggressively looks outside its traditional business development processes to either catch up or get ahead in mobile market innovation. A […]
Continue readingMobile Marches Into The New Year
A new year provides an opportunity to take a snapshot look at mobile — current and future. A wide range of recent research provides some […]
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Books by Chuck Martin
