By Chuck Martin It looks like we’re getting into the serious first phase of mobile payments. With the annual Mobile World Congress in full swing […]
Continue readingAuthor: Net Future Institute
More Mobile Shoppers Like Convenience of Websites Over Apps
By Chuck Martin Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing […]
Continue reading83% Plan to Purchase Via Mobile, Up 15%
By Chuck Martin More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more […]
Continue readingMobile Messaging: Winning Over Payments
By Chuck Martin Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge […]
Continue readingMobile Payments & the Willingness to Pay
By Chuck Martin We may be about to see just how many people are seriously interested in making mobile payments. After months of early testing […]
Continue readingWhat About after the Mobile Purchase?
By Chuck Martin Most of the focus around mobile commerce at retail revolves around everything that happens before the actual purchase. There’s smartphone and tablet […]
Continue readingAugmented Reality & the Move to the World of Flat Surfaces
Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased […]
Continue readingCoupons & the Gradual Migration to Mobile
By Chuck Martin Those mobile coupons keep coming, mainly because they work. Going through a new study by BI Intelligence confirms what various other research […]
Continue readingMobile Payments: Converting One Person at a Time
By Chuck Martin Inch by inch, various aspects of mobile payments are moving forward. Just over the last few days, a series of small, individual […]
Continue readingSmall Business & the Mirror of the Mobile Consumer
By Chuck Martin The small business market is looking more like the mobile consumer marketplace every day. The latest survey results from an AT&T small […]
Continue readingMobile Security &. the Convenience Factor
By Chuck Martin The convenience factor may be a hidden, driving force behind mobile commerce. A new study relating to security strikes me as at […]
Continue readingLoyalty Programs & the Small, Vending Machine Mobile Payment
By Chuck Martin Loyalty programs around small-ticket items may push mobile payments along. Big retailers and brands have long used loyalty programs to entice and […]
Continue readingThe Tablet vs. Smartphone Shopping Revolution
By Chuck Martin Retailers may want to be a bit careful about how to deal with the alleged tablet commerce revolution. Two new studies point […]
Continue readingTravelers Expect More from Mobile on the Road
By Chuck Martin What does it take to cause someone to stop using a commerce app? Some people may download an app they heard about […]
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Books by Chuck Martin
