By Chuck Martin I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact […]
Continue readingAuthor: Net Future Institute
Mobile Shopping Technologies & the Challenge of Consumer Adoption
By Chuck Martin The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do […]
Continue readingLocation Targeting Improves; Next Up, the Messaging
By Chuck Martin As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with […]
Continue readingMeasuring Mobile Shopping: All Pointing Up
By Chuck Martin Mobile shopping is getting bigger faster, even if it still doesn’t appear to dominate the purchasing landscape. The latest eMarketer report on […]
Continue readingConsumers Look for Banks with Mobile
By Chuck Martin While the activities of banks have been steering them into aspects of mobile commerce for some time, it may have looked like […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingForcing vs. Facilitating Mobile Commerce
By Chuck Martin Having a bit of time to kill while traveling through London’s Heathrow Airport yesterday, I stumbled across what might be an interesting […]
Continue reading$508 Billion Moving Through Mobile
By Chuck Martin Discussions of mobile payments are everywhere. Now comes a new report projecting just how big that market will be this year, and […]
Continue readingMobile Payments: Coming to a Store Near You
By Chuck Martin Everyone seems to want to get in on the mobile payments action. While credit card companies continue to expand their various joint […]
Continue readingIn-Store Shopping Time: 23 Minutes; Some Out in Fewer than 5
By Chuck Martin If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people […]
Continue readingMobile Shoppers & Getting a Better Deal Elsewhere
By Chuck Martin While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that […]
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Books by Chuck Martin
