By Chuck Martin The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester’s projections of total transactions from mobile […]
Continue readingAuthor: Net Future Institute
Mobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingMother’s Day Mobile Shoppers: Little Room for Error
By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
Continue readingMobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingMobile Payments Meet Medical Marijuana
By Chuck Martin Mobile payments may be going to pot. No. Literally. Perhaps it was high time that medical and recreational marijuana buying be enabled […]
Continue readingAirline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue readingDigital Coupons & the Move to Mobile
By Chuck Martin Digital coupons are moving to mobile in a big way. This year, more than 70% of U.S. adult digital coupon users will […]
Continue readingMobile Increases In-Store Shopping for 22%, Decreases for 19%
By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
Continue readingMobile Shopping Discounts & the Value Exchange
By Chuck Martin Many mobile shoppers don’t want to be tracked while in stores though some seem to be ready to trade a bit of […]
Continue readingMobile at Retail Seen As Critical; Investment, Not So Much
By Chuck Martin While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind […]
Continue readingMobile Payments & Skipping the Checkout Line
By Chuck Martin While most consumers like to shop in physical stores, many want to get out quickly and efficiently once they’ve decided on their […]
Continue readingIn-Store Assistance? Shoppers Take Mobile over Salespeople
By Chuck Martin When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to […]
Continue readingPaying by Mobile: Travel Leads the Charge
By Chuck Martin While mobile payments aren’t yet in the masses, they do seem to be inching along in various areas. For the first quarter […]
Continue reading
Books by Chuck Martin
