By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
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The Many Numbers Behind Mobile Commerce
By Chuck Martin With all the research studies swirling about mobile commerce these days, there’s no shortage of numbers. Taken together, some of these numbers […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingConnecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingLord & Taylor, Hudson’s Bay Go Big on Beacons
By Chuck Martin I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they […]
Continue readingMobile Meets the Master Shopping List
By Chuck Martin The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
Continue reading78% Aware of Mobile Wallets, 32% Use Them
By Chuck Martin Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingSmartphone Owners Research, Scan, Tap & Pay
By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
Continue readingShoppers Take Smartphones Over Tablets for Mobile Web Transactions
By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now […]
Continue readingMobile Shoppers End Up in the Store
By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the […]
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Books by Chuck Martin
