By Chuck Martin CES International this year could easily be mistaken for a mega show about The Internet of Things. Over the last two annual […]
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40 Million Cars Connected To The Internet; 64% Want It
By Chuck Martin For the past few years, connected cars have been a big deal at the annual CES show in Las Vegas and it […]
Continue readingWhy Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home
By Chuck Martin While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies […]
Continue readingWearables & Leading to the Marketing Messaging
By Chuck Martin Wearable computing is going more mass market. We’re not talking just about smart watches or fitness trackers, but actual clothing that’s being […]
Continue readingRetailers’ Top Department for IoT Benefit: 55% Say Customer Service
By Chuck Martin Many retailers see the promise of the Internet of Things as learning more about shopping behaviors and quickly meeting consumer demand. The […]
Continue reading89% See IoT Impacting Customer Engagement ‘Very Significantly’
By Chuck Martin When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally […]
Continue readingAdvertising in the Self-Driving Car
By Chuck Martin Published reports indicate that Apple is working on building a self-driving car and even looking for a location near San Francisco to […]
Continue readingBeacons: Advertising vs. Data Collection
By Chuck Martin Beacons are hardly the biggest thing in the Internet of Things but they continually are one of the most talked about. Part […]
Continue reading75% Would Skip Stores that Use Facial Recognition for Marketing
By Chuck Martin There may be a million or so beacons in the marketplace but that doesn’t mean consumers have any idea about what they […]
Continue readingMarketing And The Consumer Targeted IoT Development
By Chuck Martin Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing […]
Continue readingThe Top 5 IoT Success Factors for Media & Entertainment Companies
By Chuck Martin As more businesses dive into the Internet of Things, one of the key questions on the table is how to define success. […]
Continue reading79% of Big Companies Using IoT Technologies
By Chuck Martin Most major companies have Internet of Things initiatives in place today and they’re reaping rewards from those investments. Businesses investing in IoT […]
Continue readingIBM, Google, Intel Lead in IoT Buzz
By Chuck Martin There may be many way to measure companies involved in the Internet of Things, but based on the buzz factor, IBM, Google […]
Continue readingInternet Connections Coming: 25 Billion Things, 4 Billion People
By Chuck Martin By the end of this year, four times more things than people are expected to be connected to the Internet. While that’s a […]
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Books by Chuck Martin
