Author: Net Future Institute

By Chuck Martin Smart glasses are getting there. While not yet fine-tuned enough for masses of consumers to run out and get a pair, smart […]

By Chuck Martin Blippar, the augmented reality startup that recently shuttered, may be coming back to life. The company’s assets are being acquired by Nick […]

By Chuck Martin While the Internet of Things can be end game for some market solutions, there still are steps that can be taken while […]

By Chuck Martin Target, Taco Bell and several other commercial establishments are adding Apple Pay capabilities at their outlets. Apple’s mobile payments have been added […]

By Chuck Martin Americans may be warming to the idea of facial recognition. Many say there should be limits, but it depends on the situation, […]

By Chuck Martin Sony Pictures tapped 360-degree virtual reality marketing to promote its new film “Escape Room.” Sony teamed with OmniVirt for its VR/AR platform […]

By Chuck Martin As consumers remain continually online no matter where they are, how open to advertising they are can vary depending on what they’re […]

By Chuck Martin Less than half of companies can detect Internet of Things device breaches, according to a new study by Gemalto. Nearly all (90%) […]

By Chuck Martin A version of the NPR trivia show “Wait Wait … Don’t Tell Me” has been created for smart speakers. The “Wait Wait” […]

By Chuck Martin Grocery shoppers are about to come face-to-face with hordes of new robots in the aisles in stores across the country. These robots […]

By Chuck Martin Grocery chain Stop & Shop plans to launch driverless grocery vehicles in the Greater Boston area. The vehicles will contain a selection […]

By Chuck Martin While the car of the near future may not drive itself, it is likely to provide a greatly enhanced driver experience. At […]

By Chuck Martin Privacy related to consumer targeting has been a top issue surrounding the Internet of Things. When beacons first hit the marketplace, the […]

By Chuck Martin American Eagle Outfitters is adding interactive fitting room technology in several of its flagship stores. The fitting rooms introduced at the NRF […]